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Maintaining top-of-mind awareness
is crucial to building sales. Marketing
programs are designed to build loyalty at the
neighborhood level through maximizing appeal to
the local community, promotions, events and
special features. A strategic synergy of
mediums such as direct mail, print, cable
advertising, and radio can be utilized as a
cost-effective means of creating awareness and
stimulating visits.
These
advertising vehicles, however, are only intended
to precipitate trial. The ongoing quality of
the product and experience is truly the most
powerful marketing tool. Throughout 3 Tomatoes
& a Mozzarella growth into a national franchise
system, the Company will support franchisee
marketing needs through a combination of
in-house resources and outsourced marketing,
creative and media resources. In addition,
whenever you have an occasion that requires
unusual attention, such as a special promotion,
one phone call puts you in touch with our
advertising pros that will help you find a fast,
effective solution. |